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Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle.

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based