Szerző Mark Kingsley

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing…

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy…