Szerző Eric Darnell, Simon J. Smith

BEHAVIORAL SCIENCE LESSONS FROM THE BESTAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?Here’s where behavioral science can help — because unlike much of marketing…

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices…