Kevin Roberts
Lovemarks
Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.
20,95 €
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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.
| Jazyk | anglický |
| Vydavateľ | Powerhouse Books |
| Počet strán | 240 |
| Typ viazania | tvrdá |
| Rozmery (š-v-h) | 20.4 x 24.7 cm |
| EAN | 9781576872703 |
| Dodacia doba | nedostupné |
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